This was my entry for the IDEA design competition. The brief was to design packaging for a luxury ice cream brand called Baron Von Eissmann's Flavours of the World. My design focused on making each flavour easily identifiable in a packed freezer. Each flavour has its own unique 'stamp' and colour scheme. Another criteria of the brief was that the package be reusable. My packaging features a collectable endangered animal, with a different animal on each flavour to assemble and collect.
